YouTube Video Topic Ideas For Business Owners 2021
I was talking with a client the other day about starting her YouTube channel.
And her concern was not knowing what to talk about.
This seems to be a concern for a lot of our clients because they don’t know where to find topics, what topics to cover, and they’re always afraid of running out of topics, I can promise you, that will not be the case.
Today, we’re going to talk about the different types of videos you can create for your business. We’re also going to talk about where you can find topics that your clients are searching for. And I’m going to give you examples for several different industries and niches.
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How we filmed our first video
Hi, I’m Kirsten, and I did my first video back in 2006. When I owned a mortgage company, to be honest, I did that video simply because I was tired of saying the same thing over and over and over again, when people apply for a mortgage, they have to bring it a lot of things they have to bring in their pay stubs and their tax returns and their bank statements.
And you’d always have to say, you know, if your bank statement has seven pages, even if page seven is blank, I still need it because the underwriter doesn’t know that it’s blank. But people would always bring in partial documents.
So we ended up creating a video. And to be honest, it was quite cheesy as I like w two’s bank statements, all pages. But what happened was our clients really liked it. And we started getting more documentation brought in the first time around, which meant our processors didn’t have to chase documents. So that was really cool.
We also started doing videos on things like what’s an appraisal, what’s title insurance, should you use an attorney or a closing agent, it was really fun, and it really helped our business at that time. So today, we’re going to talk about the different types of videos that you can do for your business, and where you can find fantastic topics.
First Video Idea: Educational Videos
The first style is educational videos. So this could be a video very much like I’m doing now just sitting here talking to you, and educating you on this topic about where to find video topics.
It could also be a tutorial video, my business partner, Jeannie actually does a lot of tutorial videos, she teaches people how to use different software. One of her best videos is how to use Canva to create a newsletter in MailChimp. That video has over 14,000 views.
Obviously, if you’re watching that video, it’s because you need to set up a header image and a new
sletter in MailChimp. And you’re planning to use Canva. So that’s a great example of a tutorial video.
Behind The Scenes and Interviews
You can also do videos that are like behind the scenes videos and interview style videos. One of our clients, a real estate agent, decided to start her channel with interview style videos.
She was interviewing mortgage people, and she was interviewing builders, and she was actually interviewing shop owners in our little town, this is a great way to start off because the people that you’re interviewing will promote your videos.
So it’s a wonderful way to help someone else and start and build your YouTube channel. Now I have to say I’m really jealous of our clients that are interior designers.
But an interior designer can also do videos like this one where they’re talking about different styles that are coming out for each season, or color palettes that are really popular. So you can showcase videos where you’re showcasing a property. Or you can do educational style videos if you’re an interior designer for some other examples.
Second Video Idea: Explainer Videos
So we often forget how well we know our industries. And we think that other people know as much as we do, and they don’t say what you think about every question clients or customers have ever asked you. In fact, start keeping a list. You can do it on notes on your phone, or you can just keep it by your desk, but every client that asked a question is a possible video topic.
I know that sounds kind of crazy, but you answer questions every single day. You’re educating your customers every day. So a lot of those can turn into great video topics. And sometimes people will say to me, Well, it’s a really short answer.
We can often combine two or three questions into one great video. So start a list of every question you’ve ever been And then think about it, how can you create that as a topic for your channel? Now, we’re not talking about your title, because you’d have to do your SEO research.
I’m just talking about could it be a good topic? Is it something that you’d be interested in teaching? And do you feel like enough people have asked you that question? Because obviously, you know, your stuff. And that’s all this is about creating a YouTube channel is just about educating people on what you know.
Examples of Questions for Different Industries
When in my mortgage company, we’re answering questions like:
How much are your closing costs?
What our current interest rates?
What’s APR stands for?
What’s a home appraisal? And how does it work?
What’s a home inspection? And do I really need one?
If you’re a business coach, it could be questions like:
How do I get more clients?
How do I raise my prices?
How do I fire a difficult client?
If you’re a nutritionist the questions could be:
Should I stop eating carbs?
What supplements are great for women over the age of 50?
Do I need to do exercise as well as diet in order to lose weight?
There are all kinds of questions that your customers are asking you, they will make fantastic videos.
So Make sure to start your list right now with all the questions that your customers are currently asking you, you can also do videos on trending topics. So for example, fasting has become very popular. So if you’re a nutritionist or a dietitian, you could talk about fasting, you could also do topics on fad diets, you know, new diets are always coming into play. And That’s a great opportunity for you to jump in on a topic that’s hot, a trending topic.
So after trending topics, I want you to do some market research. Go to other channels in your industry or your niche and see what topics they’re talking about.
This is awesome, because you can sort by most popular so you can see what topics people are really looking for. So this should inspire you to see that people are looking for what you plan to talk about.
It can also be a little discouraging, especially if those are larger channels, and they’re getting a ton of use. You may start thinking, Well, you know, why should I create the videos on the same topics? Or why would someone want to listen to me instead of them don’t get discouraged. Everyone started from zero, right? And people are looking to find you.
If you’re passionate about what you do and you love what you do and you want to help people make videos because I promise you people will find you and your channel will grow. But don’t get discouraged. Use it as market research to find great video topics.
And this is something you should do continuously, continue to write down questions, continue to look for trending topics and continue to do market research. That’s how you’ll always have great video topics for your channel.
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And until I see you again. Dream Big