Our thanks to the lovely and talented, Stacey Myers for stopping by on her blog tour. We are huge fans of setting up a follow up email series and here Stacey walks you through how to setup yours. ~ Jeanne & Kirsten
Here we are at day 14 of the ‘Build Your List with 30 Daily Doables’ Blog Tour. Yesterday we learned how to set up an opt in page on our website. It is definitely worth a read if you haven’t set on up on your site yet. A full list of the blogs we have already visited can be found at the the Blog Tour Information Page.
Thanks Jeanne Willson & Kirsten Graham for hosting us today! We really appreciate it!
Don’t forget that not only can you learn some neat tricks about list building but you can also win great prizes. You can find all the ways to enter at the bottom of this post.
It’s not just on the blog that you can pick up earn entries – share about the blog tour on social media and use the hashtag #30dailydoables for more chances to win!
This blog tour is to celebrate the launch of our latest book ‘Build Your List with 30 Daily Doables‘. If you grab the book while the blog tour is on, you receive access to some great extra bonuses – make sure you visit the launch page to get yours!
Have an amazing day!
Follow Up Email Series – Doable 16
It is up to you how many emails you have in a follow up series. Some people can have up to a year of follow ups ready to go out. I am not quite that organised. I do have a little series of emails going out and I will share with you the kinds of emails I send. Please remember there isn’t an exact science to any of this, so please feel free to modify whatever you see to suit your style.
Another way to learn how to put your follow up emails together is to opt in to some people’s free offers and see what you receive. You mightn’t be able to tell which ones are the follow ups and which ones are broadcasts, but that is fine. Just pick out what you think will work best for you and your people and go with that. Don’t forget that we all tweak as we go along – after we learn more and test more. Just get something in there. Remember we can only steer a moving ship. Some follow up emails are better than not having any.
When people sign up for my Twitter resources, after they have purchased my Twitter Daily Doable book, these are the first 5 emails they receive:
The welcome email with links to access the resources – sent straight away.
A letter that tells them more about me and invites them to message me and tell me more about themselves – this is sent out 2 days after the first one.
In the third one is a link to a YouTube video where they can learn how to create their own quote images – that is sent 3 days after the previous email. This gives them additional value and also encourages them to start connecting with me on other platforms.
The next email I invite them to connect with me on Pinterest with another how to video – this one is sent 2 days after the previous one.
In this email I offer them a substantial discount on my Twitter workshop training – this is sent 3 days after the previous one.
One thing that I don’t have, which I noticed when writing this, is anything in there to support or encourage them to make sure they go through the content they received. A lot of times people will grab your free offer and not actually take the time to go through it. I am sure you have done this yourself. They aren’t going to get a result with something they haven’t gone through.
Say things like:
– Did you check out the tip on page 17? People are having great results with that.
– Don’t forget to connect with me on Twitter. I explain how to do that in Doable 2.
Anything that encourages them to go back and look at what you are referencing.
There are so many things you can send out in those follow up emails. You really are only limited by your imagination.
You can have them as purely content emails or you can use the emails to lead them to something else. Remember, you don’t want to leave it too long before you offer them something small to purchase. Follow up emails are a great place to start doing this.
One last point to note is that you want these follow up emails to be evergreen. What I mean by that is that it doesn’t matter when they read the emails they are still going to be relevant.
Now that you have created your opt in and set up your autoresponder system the next thing to do is to spread the word and send people to check it out. Nobody will be opting in if they don’t know it is there. So the next section is about different ways to do that.