In this episode, Kirsten and Jeanne talks to Francois Lupien, a dynamic sales coach with experience working alongside industry legends like Tony Robbins, Stephen Covey, and Bob Proctor. His expertise is solving business problems through effective sales strategies.
Episode Highlights:
1. Importance of Sales and Solving Problems:
– Discussing the misconception of sales being associated with pushy tactics.
– Emphasizing that sales is about solving someone’s problem and bridging the gap between their challenges and solutions.
– The core of business is providing solutions for profit, which benefits both parties.
2. The Role of Questions in Sales:
– Exploring the power of asking questions to understand the customer’s needs.
– Using the analogy of helping someone cross the street to illustrate effective questioning.
– Highlighting the difference between transactional exchanges and genuine service-oriented interactions.
3. Building Lasting Relationships through Service:
– Stressing the importance of a genuine desire to help and care for customers.
– Sharing insights on how serving instead of solely focusing on transactions leads to referrals and lasting relationships.
– Emphasizing ethical practices and honest recommendations even if they don’t immediately lead to a sale.
4. Long-Term Perspective in Sales:
– Discussing the value of long-term relationships in business, even if it takes time to see results.
– Sharing examples of clients who became loyal fans over time due to consistent genuine service.
– Advising entrepreneurs to approach sales with a relaxed and service-oriented mindset rather than a transactional focus.
5. When to Seek Sales Coaching:
– Addressing the timing for entrepreneurs to consider seeking sales coaching.
– Explaining that clients seek coaching at various stages, including when starting, leveling up, or facing challenges.
– Highlighting the benefits of introspection and asking the right questions to identify hidden challenges.
6. Attracting Success Instead of Chasing Money:
– Sharing wisdom from mentor Bob Proctor about focusing on attracting success instead of chasing money.
– Illustrating how a mindset shift can lead to greater abundance and prosperity.
– Emphasizing the connection between serving others and achieving financial success.
Conclusion:
Francois Lupien’s insights shed light on the true nature of sales as a service-oriented practice. By focusing on solving problems, asking meaningful questions, and fostering genuine relationships, entrepreneurs can transform their sales approach into a powerful tool for long-term success. Remember, sales is about serving, not chasing.
Helpful Links:
Mastering Online Marketing for Entrepreneurs
Double Your Income with a Marketing VA, even on a tight budget
