In this episode, our guest is Andrea Stenberg from Andrea Stenberg Consulting, a video marketing strategist. She specializes in helping coaches and heart-centered entrepreneurs enhance visibility, showcase expertise, and attract new clients using video.

Discussion Highlights:

  • Why Use Video for Business?
  • Facebook, LinkedIn, Instagram promote video content.
  • People engage more with video, leading to increased trust and better business connections.
  • Video helps build know, like, and trust quickly.
  • Improved website traffic and search engine rankings with embedded videos.
  • Andrea’s Video Journey:
  • Started making videos in 2018, faced initial challenges.
  • Overcome dislike of appearance, uncertainty about content, and technology intimidation.
  • Encountered humorous experiences, like doing a webinar with the “go live” button forgotten.
  • Crafting Videos for Connection:
  • Emphasizes the power of storytelling in videos.
  • Encourages sharing personal tidbits to create relatable content.
  • Stories make business content more engaging and memorable.
  • Overcoming Tech Challenges:
  • Recommends starting with live videos using smartphones.
  • Going live provides practice in a smaller audience setting.
  • Emphasizes the importance of not deleting videos, citing a success story of landing a lucrative gig from an imperfect video.
  • Promoting Business through Video:
  • Andrea advises against perfectionism.
  • Shares a story where an imperfect video on LinkedIn led to a significant business opportunity.
  • Emphasizes the unpredictability of audience response and the importance of having videos available for potential clients.

Helpful Links:

Andrea Stenberg

The Marketing VA Advantage 

Six Figure Business Coaching 

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Transcript
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Welcome to the six figure business mastery podcast, where every week,

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Kirsten and Jeannie dive into the essential topics to fuel your business

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growth from copywriting to course creation, mindset to video marketing.

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They've got you covered tune in for expert guest interviews on all things.

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And learn how to work on your business, not just in it.

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So get ready to unlock your business potential and take it to the next level.

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I'm so excited today to introduce you to our amazing guest.

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Her name is Andrea Stone.

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Stenberg from Andrea Stenberg Consulting.

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She is a video marketing strategist and helps coaches and other heart

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centered entrepreneurs explode their visibility, show off their expertise

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and get new clients using video.

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If you don't know what to say, hate how you look and are

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intimidated by the technology.

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Andrea helps you quickly and confidently make client attracting videos.

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In today's episode, you're going to learn how Andrea's rat

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became an unexpected video star.

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Andrea's going to talk to us about making video simple, crafting videos

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that turn viewers into loyal customers.

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We're thrilled to have you.

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Welcome, Andrea.

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Thanks for inviting me.

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We're after our conversation.

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We love everything that has to do with video.

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And when you and I met, I just love your take on it.

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And I'm so excited just to hear how you really coach people and how you

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go about helping people really figure out what kind of content to create

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and how to get comfortable on camera.

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So I guess the first question people always ask us, and I'm sure they Ask

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you is why should a business use video?

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There's a ton of reasons why you should be using video.

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Um, one of the first ones is Facebook, LinkedIn, Instagram, everybody is

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telling us to create more video.

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And I'm not encouraging you because I think you should work

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for Facebook for free, but because Facebook's own internal data.

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Shows that people spend more time interacting with a video that will watch a

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video longer than the exact same content.

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That's a photo and a caption.

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People are more likely to comment on videos.

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They're more likely to share videos and as marketers, if you have a

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business, the more time people spend interacting with you, the.

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Better a chance that they're going to get to know your business.

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They're going to remember you when they're at the point of, of making

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a purchase, and they're actually going to trust that whatever it is

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you sell is going to perform as.

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Uh, advertise.

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So video is the fastest and easiest way to build know and trust.

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Another thing about video is, for example, just about every platform.

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If you create a video, you can embed it on your website and websites.

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That have video on them, get much more traffic from Google and one of the best

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ways to do it is if you have a video on YouTube embedded on your website,

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because YouTube is the number 2 search engine in the world and they're owned by.

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Google, which is the number one search engine.

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So video means you're more likely to show up.

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If somebody is looking for the exact thing that you sell, you're more likely

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to show up at the top of Google than your competitors who aren't using video.

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It is so powerful.

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I was going to say, you're preaching to the choir over here.

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We're both going, yes, yes, yes.

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But it's so powerful because Jeannie had encouraged me back in 2008.

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When I owned a mortgage company, so I had a local business, a mortgage

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company, and everybody knows what happens in 2008, the world melted down.

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And so we started creating videos.

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And the first couple of videos were really out of frustration because I

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would give our clients a list of all the documents that they needed to bring.

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And then I would send them a checklist and they wouldn't bring

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back most of what we needed.

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And by sending a video, it really, we saw our document rate go up.

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And then we started doing all kinds of videos.

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Some of the more collaboration videos, we're interviewing appraisers and

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title searchers or where we were just educating people on what is an adjustable

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mortgage, like just simple education.

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And I'll have to tell you, Andrea, what blew me away was when people

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would come into the office.

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They were so connected to me that I, in my mind, I'm racing around in my mind,

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thinking, how do I know that person?

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Oh, my gosh, how do I know them?

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Because they so clearly were attached to me, so to speak.

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And that freaked me out a little bit, to be honest, but it really,

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it just, it really shined a light on the power of video.

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I think it's true, whether you're an online business, I think it's true,

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whether you're Or a local business, because we all know that educational

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content and really showcasing how we can really help our clients is so important.

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You're not content.

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It's about us, but content.

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That's about, you know, the people we serve and it was just amazing to see.

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The results from video, I agree with you, I think, unless someone is introducing

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you to someone in person, or you're having a person to person conversation with

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someone, the hands down video is amazing.

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We're talking to the other day that meeting people in person, whether it's

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a person on zoom, like, networking on zoom, or whether you're at a

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local networking event, like a meeting or whatever, you only have

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so many hours of the day to do that.

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But when you create a video, that video is working for you 24

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hours a day, seven days a week.

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It's allowing people to get to know you like you and trust you

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24 hours a day, seven days a week.

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And often for years that blew us away too.

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So that we just learned a lot back in 2008 and nine, and it's only getting better and

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more important for people to use video.

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And you know, what's interesting is like all the big brands.

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Are now using video, but small entrepreneurs and local businesses,

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a lot of people are still intimidated and are not doing it.

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So, even though, like, you started doing video in 2008, if you were starting and

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creating video today as a small business as a local business, odds are you're

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still ahead of the curve because so many small businesses aren't doing them yet.

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So it's not too late to be ahead of everyone else.

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I 100 percent agree, and we have been talking about, because we've been around

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a long time, we've been around since the olden days, when websites first came out,

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local businesses said they didn't need them, they got all their business from

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referrals, the yellow pages were great.

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We saw how that turned out and then we saw local businesses really

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didn't leverage any of the organic reach with social media before they

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started having paid ads because again, they didn't think they needed it.

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So it's interesting.

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Like you said, I think for local businesses, if they get started

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now, they're still ahead of the curve because most local businesses

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will still drag behind on adapting.

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What might be considered new technology or a new mode of marketing or whatever.

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Yeah, exactly.

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And it's not as hard as people think.

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And once you get the hang of it and get in the habit of it, a lot of ways video

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is easier to create than other types of content, because Unless you're a really

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talented copywriter, it's hard to build a connection with people with just words,

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but when people can see your face and hear your enthusiasm, hear your voice, they

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can get a taste of what it's like to work with you and what, what you're like, and

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they can virtually look you in the eye and decide whether or not you're trustworthy.

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And like you said, like people start feeling like they know you

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even when they haven't met you yet.

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So true, it's so true, virtual, virtually look you in the eye.

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I love that.

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Yes.

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Yes.

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What, out of curiosity, what you, what brought you into video marketing?

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What kind of got you into the space of creating videos for

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yourself and then helping others?

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I always like to hear how people got started.

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I've been a marketing professional since before there was online video

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and about I guess it was about 2018.

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I was I could really see the writing was on the wall that video absolutely

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needed to be the cornerstone of people's online marketing.

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And so I made it my goal that year to my number 1 goal was to make more videos.

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And that year.

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I only made three all year and it's for the reason that everybody

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stops from making video is I didn't like how I looked on camera.

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I didn't know what to say and I was intimidated by the technology.

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And so then 2019 rolled around and I'm a little bit stubborn.

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So I was like, Oh, I really have to figure this out.

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And then I saw an online ad of somebody who had a course.

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To go live every day for 30 days.

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And I'm like, Oh, yay.

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I'm going to get support.

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I'm going to get training.

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And so I bought this course, which was really just a PDF with

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30 topics and a hashtag to do.

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And then it was like, go make videos.

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And I was actually really crushed that this, I wasn't getting any

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support, but I actually went live every day, 28 out of 30 days.

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Including one that I did in the bathroom at my sister's house,

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because I was visiting and it was the only place that was quiet enough

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and I sounded like I was at the bottom of a toilet, like it was bad.

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But at the end of that, I thought, okay, if I can go live in a

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bathroom, I can do anything.

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But one of the interesting things, so I started using video regularly.

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I still had to figure out how, what to say on camera and how to use it.

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But.

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That course that I bought that didn't help me very much

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stayed in the back of my mind.

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And then the 1 day I've been doing training and courses.

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For years and years, I thought, why don't I create the course that I thought

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I was buying the course that I wanted, and then I needed because I know what

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problems people have, because I've had them, I've made all the mistakes.

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I've had the terrible videos.

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I've done a webinar where I forgot to hit the go live button

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and was talking to myself.

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I've made all the mistakes.

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So I can help people avoid the worst ones and laugh off the ones they do

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make because we're all going to make mistakes because we're human beings.

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And so that's how I got started helping people with video was just.

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I needed the help and didn't get it.

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And I wanted to help other people avoid my problems.

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A video course without video.

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That's hilarious.

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It was really embarrassing.

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And it was being a good presenter.

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I turned off my phone.

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I turned off all my notifications and I presented the whole,

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it was a 90 minute webinar.

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I presented and everybody's texting me and calling me, Andrea, where are you?

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And so I had to redo it afterwards.

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And it was really embarrassing, but you know what?

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It's like.

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That happens.

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We all know there's stuff that happens online and you just have

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to get past it and keep going.

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Oh, yeah, we've had plenty of things where we didn't hit record.

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So we end up delivering this great content.

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You're like, so proud of yourself and you're like, there's no red

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light if we forgot to hit record.

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I know it's terrible, or sometimes you do hit record and there's a glitch somewhere.

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The Zoom gods hate you and the recording doesn't happen.

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Like that's just the way of being in business and doing videos.

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Sometimes it doesn't work and you just have to move on.

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And I think laugh about it, like, we're all laughing about it because again,

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at the end of the day, it's sometimes the funnier stories, the things that

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happen to us that make us really again, I think it makes us human and people

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relate with us, relate to us too, because again, if you think you're

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going to start a YouTube channel or start creating social media videos.

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And it's just going to be amazing and wonderful all the whole way.

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We're going to tell you you're wrong, but you are going to have fun, right?

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If you just kind of go into it thinking like, I care about my

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clients and I'm creating this content to help and to serve them.

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And I know that there's just going to be mistakes and I'm going to roll with it.

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then you've got it made.

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In fact, one of my Instagram reels that did really is I just took all the outtakes

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of a bunch of videos where I screwed up or where I sneezed in the middle and

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just put them all together and people loved it because nobody's perfect and

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everybody has done every one of those things and it makes you laugh and that's

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really, I know we're in business to earn a living and feed our families.

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It should be fun to yes, 1 of our clients who's a real estate agent was live walking

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up to an open house and fell that, but she popped back up and she just kept going.

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That video got so many views and people were just like, they, they.

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People always feel like if we fall down, we got to jump up quickly

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and look around to see who saw us.

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We're all afraid of feeling stupid.

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We don't care if we broke a bone, we just don't want to look stupid.

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But she just jumped up and she got back to it.

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And she just, that video got so many views.

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She got so many wonderful comments.

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And yeah, it's those mistakes and those little blooper things that make us human.

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And also, I think if it's too perfect, I think it starts feeling like It's an

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advertisement, whereas when you're not perfect, if you stumble over a word,

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where if you forget what you're going to say or you fall down, it's like

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people go, Oh, she's a real person.

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Oh, I can, I've done that.

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I can relate to that.

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And so it makes you, again, more of a connection with your audience because

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people see you're a real person.

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You're not some kind of fake perfect automaton.

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I love that.

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So let's talk about how do you teach people to craft videos that build

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a connection, a real connection between you and your audience?

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We talked a little bit about being real.

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We're not going to fall on purpose.

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We're not really like that, but we do want to build that connection.

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And that's what video is so great for, but there are little nuances.

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So let's talk about that.

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I think one of the things Is to really dive into telling stories,

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human beings, we love stories.

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There's a reason why Hollywood is a billion dollar industry.

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Why Netflix does so well.

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It's because we love stories.

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Even back in when we were living in caves and sitting around fires,

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human beings told stories because it's how we connect and it's.

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It's, it's part of our DNA is to tell stories.

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It's one of the main things that makes us different from the animals

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is the fact that we tell stories.

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And I think sometimes people get a little too focused on if you're making videos

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for marketing, I got to sell my thing.

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This is my thing, buy my thing.

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And it's really about telling a story that your audience.

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Is either entertained by, or can relate to, or wants to tell to somebody else.

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And then as part of that, you can talk about your business and talk about what

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you do, but it's the story that kind of drags people in and makes people

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connect and makes people feel like.

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They know you so true.

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So what other tips do you have for people?

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So telling stories, being real, what else do you have for crafting great videos?

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Because I know you have so many tips and secrets.

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I know a lot of people really hate this, but get on camera yourself.

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Don't use slides.

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Don't just put your products online, but get on camera and some products.

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are made for video.

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I was working with a chocolate store and he made his own handcrafted chocolate.

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So he did a lot of videos where it's him making the chocolates

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and didn't see his face.

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You saw the chocolate and it was like, Oh, I want that.

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But he, I also taught him get on camera and talk about why

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you're making the chocolate.

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And he actually has a brilliant story about the name.

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Of his business, which is about his name after his grandparents.

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And so we got on camera and told that story because again, it's a story, but

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it's also why people would go to a little local handmade chocolate shop versus

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a big chain and ordering it online is that connection that human touch and so

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getting on camera, showing your face and.

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Sharing a little bit of yourself, you don't have to share all your

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deepest darkest secrets, but share something of yourself.

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I know a few people who share videos of their pets.

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So maybe they're out there walking.

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They can talk about their business, but have their pets there because

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it's something about a relationship.

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Actually, I have a funny story about pets.

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During 1 of the 1st lockdowns, we decided to get pets.

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It was for my son, but it was really for me.

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But anyway, my husband vetoed cats because our last cat peed everywhere.

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And when I was growing up, I had pet rats, so we got pet rats.

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And my business colleague, she said to me, Andrea, you cannot

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tell people that you've got rats.

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People will think it's weird.

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And it's, yeah, it's weird.

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But she literally had just, we were on Zoom and she literally, the words were

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still floating above her head in a bubble.

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And her husband walked into the room and said, what are you talking about?

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I had rat when I was in university.

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And so this thing that seems weird and okay, I confess it is weird, but

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when I talk about my rats or show them on videos, I get more comments from

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people go, Oh, I used to have a gerbil.

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I had a guinea pig.

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I had a bunny.

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I had a snake like people who have unusual pets.

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Suddenly I'm somebody they can relate to.

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So sometimes even just little things like that, that.

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Let people see that you're a real human being, but also see the connection.

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I know somebody else who makes gourmet hot chocolates, and she

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would not have nothing to do with her business, but she loves hot chocolate.

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So she would make, do a video where she's making hot chocolate and drinking it

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and talk about something related to her business, but just having that little

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personal tidbit, so anybody who likes hot chocolate could connect with her.

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Ooh, I love that idea.

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Yeah, my nephew actually had rats.

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So I love playing with them.

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Yes, it is surprising.

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We think something's weird.

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Then you realize that everybody either had rats or they know someone close to

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them that had pet rats or other unusual pets that aren't the standard cat and dog.

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So it's just something that's personal about you.

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But that isn't private that you something if you were at a cocktail party or a

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networking event, and you might talk about it, you can talk about that on

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your videos, and it humanizes you, and it lets people see how you're like them.

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That's awesome.

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So now that they know why they need to be on camera, which we 100 percent

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agree with, and you've shared some ideas of how they can create content

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that people are really going to relate to and connect with them.

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What about the thing that holds people back, the tech?

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Because I do feel like that holds a lot of people back.

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So how do you coach your clients on dealing with the tech issues

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of creating video content?

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I know for me, particularly editing video was really difficult

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when I was first starting.

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And that's why I tell people when they're starting out, go live, go live.

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If you have a smartphone, you can hold it up, go live on Facebook.

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You can go live on Instagram or go live on YouTube.

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You can do that from your phone and just get started and.

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You don't need to learn how to edit.

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You don't need to learn any fancy tech.

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You don't need special software.

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You can absolutely just start there.

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The other nice thing about starting with live is if you've not been going live,

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and you don't tell anybody in advance, odds are when you go live, you might

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only have one or two people that show up.

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So you get to practice.

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In front of a smaller audience, it's if you were speaking in person,

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and maybe the 1st time you speak to your local BNI chapter, where

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maybe there's a dozen people.

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And then next time you speak at a chamber event, and there's 50 people.

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And then somewhere 10 years down the road, you're speaking.

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You're Tony Robbins and you're speaking to 20, 000 people.

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That's what live video is like when you start.

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You're just going to have a small number of people and then if you're regular and

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consistent, more people will come and then if you, one of the things I teach

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my clients is once you're a little more comfortable is start promoting them ahead

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of time, tell people when you're going live and then you get more people to come.

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And of course, the really nice thing is because it's a video,

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if it's really, truly terrible.

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You can delete it, but I would love to tell a story.

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I'd love to tell a story about why you shouldn't delete your video,

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even if you think it's terrible.

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Okay.

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Yeah.

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So, Natalie.

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Was starting her coaching business on the side.

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She still had her full time job and she did a video for LinkedIn and she

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originally did it just because she wanted.

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She was like, okay, I'm going to do the video just so I know how to do video.

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And then I'm going to delete it right away because I don't want anybody to see it.

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I'm just learning how to do it.

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So she did this video teaching about her area of expertise.

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And then she was going to delete it, but she got distracted.

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Somebody came in.

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So she started talking, she went back and she came back and there were about

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five people had commented on her video.

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And she was actually really horrified.

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Cause she told me later that she was really mad that she, because

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she's like, my hair wasn't perfect.

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I didn't done my makeup.

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The, the talk wasn't like my best.

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It was just, and, but she decided, okay, some people had commented, I'll leave it

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overnight and I'll delete it tomorrow.

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And then the next morning she got up.

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And she had a message in her inbox on LinkedIn.

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From the executive director of some organization who said, we're just

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in the process of designing a course for our members on this topic.

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And instead of trying to do it ourselves, we'd like to hire you

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to design this course for us.

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So it was their very 1st video.

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It wasn't perfect.

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But her ideal client saw it and she got a job.

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Now, most people are not going to get a really lucrative gig from your

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first video, but it just goes to show you never know who's going to see

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it and when they're going to see it.

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And if it's at exactly the right time.

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So you have to put the videos out there so that when somebody is

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looking for what you have to offer, It's there for them to watch so

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that they can then reach out to you.

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Thank you so much.

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We're so glad you were here today.

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This was such a fun conversation.

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Yeah, Andrew, you are a wealth of information.

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Thanks for having me.

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I love having a chance to talk about making videos with people.

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And we love talking about videos too.

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So you can also find Andrea at the baby boomer entrepreneur.

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com.

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That's the baby boomer entrepreneur.

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com.

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So again, Andrea can't thank you enough.

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We hope to have you back again at some time in the later future.

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And we just wanted to say thank you everyone for listening

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in on the podcast today.

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Thanks for listening to the six figure business mastery podcast.

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If you enjoyed listening to this episode and you are ready to leverage video

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marketing on all online platforms, or maybe even start your own video

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podcast, then you need to check out the done for you and done with you

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program at the marketing VA advantage.

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com and take your business to the next level.