Welcome in this episode, where we’re joined by Samantha Scheff, a Facebook and Instagram ad strategist from Hidden Willow Marketing. Samantha will help demystify Facebook ads and guide you on when and how to get started effectively.
Main Talking Points
1. How Much Should You Spend on Facebook Ads?
- Facebook ads are a tool that needs to be used correctly for the right job.
- You can start with as little as $5 a day, but it’s recommended to spend at least $15 a day, especially for conversion campaigns.
- Facebook ads are cost-effective and don’t require thousands of dollars to start.
2. Types of Ad Campaigns
- Samantha discusses various ad campaign objectives, including traffic, conversion, lead generation, sales, brand awareness, and engagement.
- Your choice of campaign depends on your business goals and audience.
3. Ad Strategy and Warm Audiences
- It’s crucial to validate your offer organically before running Facebook ads.
- The size of your audience and the pace at which you want to grow play a role in determining your ad strategy.
4. AB Testing for Success
- AB testing involves changing one variable at a time to optimize your ads.
- Starting with testing creative elements like images and videos can help you understand what resonates with your audience.
5. Understanding the Customer Journey
- Samantha emphasizes the importance of monitoring and optimizing the customer journey.
- Troubleshooting involves looking at various metrics and identifying gaps in your ad campaign.
In conclusion, understanding Facebook ads, choosing the right campaign type, and optimizing your strategy are key to success. Whether you’re looking to DIY or outsource your ad management, Samantha offers a free 5-day course to get started.