In this episode, Kirsten and Jeanne discuss the potential of AI for small businesses. While some people fear AI, the hosts believe it’s an exceptional tool for business owners. They emphasize that businesses have been using AI tools for a while, such as Grammarly, and the mainstream spotlight has led to unwarranted negative press. The hosts stress the importance of using AI ethically and argue that AI, when used properly, can benefit society and business owners alike.
Main Talking Points:
1. AI’s Role in Business: Kirsten and Jeanne address the misconception that AI will dominate the world, highlighting its role as a powerful tool for business growth.
2. Ethical Use of AI: The hosts discuss the importance of ethical AI use and how AI tools like ChatGPT and Bard can benefit businesses when used responsibly.
3. AI Tools for Creativity: They explain how AI tools can help generate content ideas, improve writing, and provide starting points for creative tasks like writing blog posts or video scripts.
4. Maintaining Human Connection: The hosts argue that AI tools won’t replace human connection and creativity in content creation but can enhance the quality and efficiency of content.
5. Practical Applications: Kirsten and Jeanne delve into various practical applications of AI tools, such as generating titles, captions, social media content, hooks, and blog post outlines.
6. Tailoring AI Responses: They emphasize the importance of using descriptive prompts to customize AI-generated content and how prompts can be tailored for tone, style, length, and more.
7. AI as a Learning Tool: The hosts explain how AI tools can help users improve their content creation skills and even learn to write in a style similar to their own.
Kirsten and Jeanne stress that AI tools like ChatGPT and Bard are not to be feared but embraced. They highlight the benefits AI can bring to businesses, such as saving time, enhancing customer service, and aiding growth strategies. By understanding the nuances of AI and experimenting with its capabilities, businesses can harness its potential to achieve greater efficiency, creativity, and success.
Resources:
Helpful Links:
Mastering Online Marketing for Entrepreneurs
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Transcript
Welcome to the six figure business mastery podcast, where every week,
Speaker:Kirsten and Jeannie dive into the essential topics to fuel your business
Speaker:growth from copywriting to course creation, mindset to video marketing.
Speaker:They've got you covered tune in for expert guest interviews on all things,
Speaker:marketing and business, and learn how to work on your business, not just in it.
Speaker:So get ready to unlock your business potential and take it to the next level.
Speaker:And so today we're going to talk to you about how small
Speaker:businesses can use AI, give you our thoughts on it and our opinions.
Speaker:And we always love to hear what your thoughts are.
Speaker:So make sure you leave us a comment if you have a thought about it, but I do
Speaker:not believe that AI is going to take over the world, but I do believe it is an
Speaker:amazing tool for business owners to use.
Speaker:I think it's really interesting that some people are like scared
Speaker:of it and that that surprises me.
Speaker:I guess I understand that it's new and it's people are talking about it and
Speaker:it's doing things that we ask it to do.
Speaker:I don't know.
Speaker:So I guess and I think what's interesting is I think in our space everyone
Speaker:really knows about chat and bard.
Speaker:Those are the two that everybody's using.
Speaker:But we've been using AI for a long time because we were
Speaker:using Closer's copy and Jasper.
Speaker:Again, grammarly, it's not really an AI tool, but to some extent it is.
Speaker:And so when you think about it, a lot of business owners have been
Speaker:using AI tools for a long time.
Speaker:I feel like because it's become more mainstream, that is getting just a
Speaker:lot of negative press, so to speak.
Speaker:And I think about all the things that are going on in the world today, the war in
Speaker:Ukraine, and just all the different things that are happening, the environment.
Speaker:And if that's the way you want to look at it, you absolutely can.
Speaker:And it's like anything else.
Speaker:There's everything's a double edged sword, right?
Speaker:There's pros and cons to everything.
Speaker:But as human beings, if we can use tools like this ethically,
Speaker:then I think that these tools can really be a benefit to society.
Speaker:And definitely a benefit to business owners.
Speaker:So I think that's, it's the news that I think kind of scares people.
Speaker:And that's the word, wasn't it?
Speaker:Ethically.
Speaker:Cause we can, like you said, the internet, there are scary places on
Speaker:there as well, but we use it ethically.
Speaker:We treat it, you know, respectfully, if you will.
Speaker:And, and it does great things for us.
Speaker:It helps us reach more people.
Speaker:Speaking of respectfully, okay, so let's talk about the two that I think are most
Speaker:popular right now, which is chat and BARD and how people are using them, how
Speaker:we're using them and what we're finding that our clients are thinking about it.
Speaker:So what are your thoughts, Jeannie?
Speaker:I have been using chat more than BARD.
Speaker:I know that chat has came on quicker and grew quicker than anything.
Speaker:And then BARD came along a little bit after, but I have been hearing really
Speaker:good things about BARD and the, and the responses that it's giving you.
Speaker:Because I find with ChatGPT sometimes I will ask it a question
Speaker:in a couple different ways and it gives me very similar answers.
Speaker:And when I was actually looking for something a little bit different.
Speaker:So, which also goes to the point of it has a lot to do with what you're putting
Speaker:into it is what you're getting out of it.
Speaker:So when you're asking a question, I refer to it as a prompt.
Speaker:Thanks so much.
Speaker:And that can lead us to some of the ways that we use it.
Speaker:I think it's just research and ideas, right?
Speaker:Because when you're thinking about creating content, look, we know our
Speaker:topics, we know our stories, we know what we talk about, but sometimes
Speaker:you're doing different research.
Speaker:So it's great to have all that research at your fingertips.
Speaker:And it happens so quickly.
Speaker:It's also not as a creative person, like you're writing a blog post
Speaker:or you're writing a video script.
Speaker:Or you're writing content for a website or a funnel, you're always sitting there
Speaker:looking at that totally blank page.
Speaker:And sometimes it's just helpful to have something to start with.
Speaker:And I know that one of the concerns for a lot of people is that there are
Speaker:going to be people writing blog posts and e books and novels, all done by AI.
Speaker:And so there's not going to be any real human connection.
Speaker:There's not going to be the stories and the points of view
Speaker:of the person who's writing it.
Speaker:And we really think that's wrong.
Speaker:I think that the whole point of creating a blog post or a video is really to share
Speaker:your ideas and thoughts about things.
Speaker:And yes, you can use the AI tool to create a lot of great content ideas for you,
Speaker:and then you can mold them from there.
Speaker:Absolutely.
Speaker:It's interesting.
Speaker:There's so many great ways to use it.
Speaker:And we actually did an experiment where we took a blog post that we had
Speaker:written No, it was actually a video.
Speaker:We took the transcript of a video that we had done and we put it in and
Speaker:we asked it to rewrite it as a blog.
Speaker:And it did come out really well.
Speaker:It's never, it always needs some editing, which I feel like it
Speaker:should, but it was pretty impressive.
Speaker:What I love about that is we're not sending it out to the internet to
Speaker:search for something that someone else has written and then we're using that.
Speaker:What we're doing is we're giving it the transcript from a video that
Speaker:one of us created or both of us.
Speaker:Bye.
Speaker:And then we're just asking it to rewrite it.
Speaker:And what I loved about that when we finished was it sounded so much like us.
Speaker:You read it, and it's really funny for you guys who know us or don't know us,
Speaker:but if you were to take a transcript of each of our videos, if you knew us, you
Speaker:would know which video was which person.
Speaker:You would be able to tell really quickly by the tone and the words that are used
Speaker:and how the sentences are structured.
Speaker:It wouldn't take long for you to go, Oh, Jeannie wrote that
Speaker:one, or Kirsten wrote that one.
Speaker:So it was fascinating to see that it could take the transcript from
Speaker:the video and when it rewrote it, it really still sounded like me.
Speaker:This is one of my videos.
Speaker:That was pretty impressive.
Speaker:So some of the prompts that we are using and we're using with our
Speaker:team are things like video title.
Speaker:And one of the things that we think is so important is to ask
Speaker:chat or Bard to write multiple titles for whatever idea you have.
Speaker:Generally, we never take a title that's done exactly the way it is, because
Speaker:generally I don't like, very few of them do I like just as they are.
Speaker:But what it does is it gives me some different ideas of things to pull from.
Speaker:And sometimes it'll use words that I wouldn't necessarily use, but I still
Speaker:like it in this, in that context.
Speaker:So by using this to generate some ideas.
Speaker:We're then able to structure a title that are very SEO rich, but it gives you an
Speaker:opportunity to just have a starting point.
Speaker:And it also, it is much better at writing like hooks and copy that grabs attention.
Speaker:Because I enjoy creating content, but I'm not necessarily a
Speaker:person who's writing sale copy.
Speaker:That's not my expertise.
Speaker:So I don't always write captions or things that would really capture people.
Speaker:And so this is actually teaching me how to do a better job of that.
Speaker:And it was funny because I was working on a title the other day, and I wrote it.
Speaker:And then I, then I asked chat to do it and I was like, wow, I actually
Speaker:used some really good language in the first one that I did.
Speaker:And so I did, I did change it a little bit, but what I realized is as I've
Speaker:been doing this, I've been learning, which I think is pretty fantastic.
Speaker:And you touched on something and that was captions.
Speaker:So you can use it to write titles, but you can also use it
Speaker:for your social media captions.
Speaker:And I know that's something that sometimes we just have trouble
Speaker:looking at that blank screen, like looking at that blank piece of paper.
Speaker:And we think, where do I start?
Speaker:And so, like Kirsten said, I think a lot of times it helps
Speaker:us with that starting point.
Speaker:Or it comes up with really nice, descriptive, creative words
Speaker:that you totally resonate with.
Speaker:Do you sound like you, but you just didn't think about using?
Speaker:So things that we use it with our team for is obviously video
Speaker:title research, caption research.
Speaker:We use it for hooks.
Speaker:We can also use it to help write descriptions.
Speaker:We generally, I use it sometimes to help outline a video, very seldom.
Speaker:I generally like to do that myself because I know what I want to talk
Speaker:about, but I will ask it to do some research on some things for me.
Speaker:If I'm actually, I'm outlining a video for myself.
Speaker:You can ask it to script a video.
Speaker:Again, generally what it's going to script is most likely not going to sound
Speaker:like you, but it might give you some good ideas to add into your own script.
Speaker:You can use it to write blog posts, and then you can rewrite them.
Speaker:You can ask it for things like a title for a blog post, or headers for blog
Speaker:posts, or subheaders for blog posts.
Speaker:So there's little things that sometimes we, take us forever to think about.
Speaker:And again, always ask it to write four or five, because then
Speaker:you, again, you can look at what works for you and change it up.
Speaker:It's about the ideas that it's giving you.
Speaker:What other things do we use it for, Jeannie?
Speaker:Um, I was going to talk a little bit more about prompts
Speaker:because that is so important.
Speaker:Don't forget you can say, write this in a professional tone, write
Speaker:this for a three year old, whatever it is that you think might make it
Speaker:write what you want it to write.
Speaker:Um, and don't be afraid to be really descriptive about I
Speaker:want this to be 250 words long.
Speaker:I need subheaders on it, depending on what you're writing it for.
Speaker:Or I need this to be really funny or eye catching.
Speaker:So make sure that you use lots of descriptive words because they
Speaker:will, it will understand those.
Speaker:And I like the fact that you can regenerate.
Speaker:So again, you could ask it something multiple times.
Speaker:And again, like I said, I think it gives you just such a large amount of content
Speaker:to then rework for what was ideal for you.
Speaker:The other thing I think is really cool is that when you're using a tool like
Speaker:this, I feel like it gives us, it gives us the starting point, but then I think
Speaker:it also gives us more creativity in the sense that I find that I want to
Speaker:bring in more stories, and I find that telling more anecdotes about different
Speaker:things that have happened when I'm busy just writing a script or an outline for
Speaker:something, I'm so focused on the points.
Speaker:That I don't always get into the sharing the story and the things that can happen
Speaker:by using this to help me get started.
Speaker:It saved me some time and then I have more time and energy to actually
Speaker:share stories and things that have happened with us or with our clients.
Speaker:So we hope that you can understand a little bit about how chat, GPT, and BARD,
Speaker:and some of the AI writing tools are not so scary, but that can be, in fact, be
Speaker:very helpful and useful in your business.
Speaker:Because like Kirsten said, copywriting is not always our forte.
Speaker:It's so important because sometimes people are just reading those words on,
Speaker:on the Facebook page or on a landing page.
Speaker:And you really have to make.
Speaker:The copy is so important because it needs to be persuasive.
Speaker:It needs to be ideally entertaining and informative and all those good things.
Speaker:Chat, the AI tools can just be so helpful with those.
Speaker:And what I think is really cool is the more you use a tool, I think
Speaker:the more it can get to know you.
Speaker:So for example, if we took 30 or 40 video transcripts and put them through a
Speaker:tool, let's say they were all my videos.
Speaker:And when you had it rewrite those, and then we asked it to write something
Speaker:from me, it'll start to get to the point where it can write like me, supposedly.
Speaker:We haven't gotten that far yet, but I think its ability to learn to sound
Speaker:like the person that's using it is going to be pretty amazing in the long run.
Speaker:So we decided to put a question into both chat and BARD just to
Speaker:see what it would come up with.
Speaker:And we asked it to write three talking points of why business owners.
Speaker:Should use you and this is what I checked into the AI.
Speaker:So this was chat GP eyes answer one Versatile support I can provide versatile
Speaker:support across various aspects of a business whether it's generating creative
Speaker:ideas Assisting with content creation answering FAQs or conducting research
Speaker:I can quickly generate accurate and reliable information to meet the diverse
Speaker:needs of business owners Let's talk about it before you move on to the next one.
Speaker:Okay.
Speaker:So, first of all, we know that's not 100 percent true because it's
Speaker:not always accurate information.
Speaker:So, that's one thing with a tool is you do have to make sure it is accurate and
Speaker:again, there could be some mistakes.
Speaker:So, on to the next point, Ms.
Speaker:Jeanne.
Speaker:Okay, so number two is time and cost efficiency.
Speaker:Utilizing my services can save business owners valuable time and resources.
Speaker:With my ability to generate content and information rapidly, business owners can
Speaker:delegate tasks to me, freeing up their time to focus on core business activities.
Speaker:This efficiency also translates into cost savings, as hiring
Speaker:additional staff or outsourcing certain tasks may not be necessary.
Speaker:AI will probably not really replace jobs.
Speaker:It'll enhance jobs.
Speaker:I think the people who choose to use them will be able to create more
Speaker:content, better content, be able to do a lot of different things, whether
Speaker:it's art or coding or lots of different things, and in some cases, it's like
Speaker:anything else, will some jobs go away?
Speaker:Yes, but other jobs will be created as a result of it.
Speaker:So one of the things that we have found that's really helpful
Speaker:because we really focus on marketing, virtual assistants and.
Speaker:We love the fact that these are tools that they can use.
Speaker:Instead of thinking about it, thinking about it replacing our virtual
Speaker:assistant, we simply think of it as tools to support our virtual assistants.
Speaker:And it's really important.
Speaker:Number three for chat.
Speaker:Access to expertise.
Speaker:My training on a diverse range of topics allows me to offer valuable insights
Speaker:and expertise to business owners.
Speaker:Whether it's marketing strategies, customer service techniques, or
Speaker:industry trends, I can provide up to date information and suggestions that
Speaker:can help businesses stay competitive and make informed decisions.
Speaker:Then it has one last comment.
Speaker:It is important to note that while I can provide assistance and insights,
Speaker:business owners should also consult with human experts as my responses
Speaker:are based on patterns and data rather than personal experience.
Speaker:or context specific knowledge.
Speaker:So that's what Bard had to say.
Speaker:Okay, so Bard.
Speaker:Here are three talking points on why business owners should use me.
Speaker:One, I can help you save time and money.
Speaker:I can automate many of the tasks that take up your time, such as customer
Speaker:service, marketing, and research.
Speaker:This can free you up to focus on more important things
Speaker:like growing your business.
Speaker:That is definitely more salesy, right?
Speaker:So it's starting off with the benefit to you, which is saving time and money, which
Speaker:are important for most business owners.
Speaker:But then at the end, it's telling you this is going to free up your time so
Speaker:you can focus on growing your business.
Speaker:Number two, I can help you improve your customer service.
Speaker:I can answer customer questions, resolve issues, and provide support 24 7.
Speaker:This can help you improve your customer satisfaction and loyalty.
Speaker:And it's interesting because more and more companies are
Speaker:integrating AI into their software.
Speaker:So I think the uses of how these tools can be used is just
Speaker:going to continue to expand.
Speaker:But I'm interested in learning about that in the future.
Speaker:So even though that's not something we're doing right now, I find it interesting.
Speaker:That it's talking about it and it makes me want to learn more about it.
Speaker:Number three, I can help you grow your business.
Speaker:I can help you generate leads, create marketing campaigns
Speaker:and track your results.
Speaker:This can help you reach more customers and grow your business.
Speaker:I am always learning and improving.
Speaker:I am constantly being updated with new information and capabilities.
Speaker:I am unbiased.
Speaker:I do not have any personal opinions or biases, so I can provide
Speaker:you with objective information.
Speaker:I am confidential.
Speaker:I will not share your personal information with anyone without your permission.
Speaker:If you're a business owner, I encourage you to consider using me.
Speaker:I can help you save time, money, and grow your business.
Speaker:They were both similar, but they definitely came from a different
Speaker:Tone and a different approach.
Speaker:And I asked the exact same question, which was a super simple question.
Speaker:And then I love how it's talking about itself as a me,
Speaker:like why you should use me.
Speaker:So I thought that was just so fascinating, but there are so many
Speaker:different things you can do with AI.
Speaker:And again, like I said, it's going to be us all learning as we go.
Speaker:And I guess our advice for most of our clients and for our team is just start
Speaker:with using one or two things, learn how to do that, learn how to improve
Speaker:it, and then move on to use it for other tasks and other things that it
Speaker:can do to help you with your business.
Speaker:Yeah, absolutely.
Speaker:Yeah.
Speaker:Like Kirsten said, just try it, ask it some questions, throw out some
Speaker:ideas and see what it comes back with.
Speaker:And then as you go through your day about different tasks that you're
Speaker:doing and how it might be able to support you in whatever it is that
Speaker:you're doing or trying to create.
Speaker:If you're interested in learning how you can use a marketing virtual
Speaker:assistant who's been trained to use AI tools, please feel free to
Speaker:reach out to us and book a call.
Speaker:We'll put a description in the link below.
Speaker:Or you can sign up for a guide that we have, which is called double your income
Speaker:with a marketing virtual assistant.
Speaker:And you can find that guide at outsourcingforbosses.
Speaker:com.
Speaker:Perfect.
Speaker:Okay.
Speaker:Okay.
Speaker:Thank you.
Speaker:Bye.
Speaker:Bye.
Speaker:Thanks for listening to the six figure business mastery podcast.
Speaker:If you enjoyed listening to this episode and you are ready to leverage video
Speaker:marketing on all online platforms.
Speaker:Well, maybe even start your own video podcast.
Speaker:Then you need to check out the done for you and done with you program
Speaker:at the marketing VA advantage.
Speaker:com and take your business to the next level.
