Better Photography Leads to More Real Estate Sales

These days, the first thing people do when they are looking to buy a home is to search the internet. This will be their first impression of your real estate listing. Therefore, it is incredibly important that your photos look amazing.

Consider these stats:

“92% of home buyers search the internet for properties. Homes with professional photos get 61% more views.” (REDFIN)

“You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo.” (marketleader.com)

It is a smart idea to find a good, professional photographer and include them as part of your real estate power team.

“Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers.” (inman.com)

Aerial Photography

aerial picture of neighborhoodYou may also want to consider aerial photography. Some people think it’s just for showcasing waterfront homes, but it’s an amazing tool for featuring a home from above. It shows nearby shopping, schools, recreational facilities (ie: golf courses) and gives great perspective on what is in and around the area. By adding aerial photography to your listing, you are going the ‘extra mile’ for your home seller, which can really set you apart from your competition and help you grow your business. >> Click here for a short video about it from a professional photographer.

For some properties, it may not make sense to hire a professional photographer. In those cases, be sure to talk to your professional photographer power team member and ask questions as to what they do to take beautiful shots. >> Click here for some tips for taking great real estate photos.

Share Your Pictures!

Once you have your photos, you will want to be sure and use them all over the internet on websites including:

  • Your MLS listing
  • Facebook – your business page (be sure to share the post on your personal Facebook profile) and your broker’s page
  • Instagram
  • LinkedIn
  • Pinterest

Once your listing is online with your beautiful photos, be sure to share the links to all the online places where you are promoting the listing with the seller. Encourage them to promote the listing to their connections, too.

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